AN IDEA BLOSSOMED IN A TRAFFIC JAM
HEADED SOUTH ON 315—

Ever notice how the obvious things in life are everywhere? Wouldn't it be nice to show
your obvious spirit without being so....obvious?

For Those Who Have Been There: A few years ago I began business school part-time at Ohio State and was living in Cincinnati, commuting two times a week for evening classes, having dinner at Tommy's Pizza, getting a drink at the Varsity Club, etc. After six months of commuting I decided to move to Columbus....and suddenly weekends were filled with "pre-gaming" at tailgates and post-gaming at the Lane Ave hot spots - if you've been there, you know what I mean.

One day I went looking for a t-shirt I could wear to games but after shopping around all I could find was the same old stuff. I knew there had to be a cool yet "not so obvious" way to represent my obvious spirit. One night headed down 315 it hit me...so I asked a designer buddy (Gabe) to lay out some concepts and he did, then I made a t-shirt and wore it around. After lots of positive feedback I realized that those who have been there, get it. So we turned in to a business...and haven't looked back since.

A year later in early 2009, I was down in Athens, Ohio for spring alumni weekend with friends; over beers at the Pub, one of them (Kate) said, you should add Court St to the line - a way to represent the Athens experience. After much success we continue to build our brand and branch out to other college towns around the country. If we don't reach yours fast enough, write us.

Our products are for those who have been there, partied there, done whatever there! Check out our blog to learn more about some of our day-to-day challenges, thoughts, etc.

Thank you for your support,

we stand for: exceeding expectations, having fun, being PASSIONATE without being obnoxious, offering quality & comfortable apparel that is simple in design, and last but not least, the American dream.